Soon-to-be products arrive at design and engineering firms as well-thought-out but inceptive ideas. During the proposal process, I helped potential clients understand why my company is the best partner for developing them.

During product development, user research helped flush out user needs and pain points. I worked with researchers to organize, synthesize and present findings in journey maps like this one. *redacted for confidentiality.

Before designing a product begins, well-crafted, evidence-based personas give teams an idea of what type of user will interact with the product and why. I synthesized research inputs to create them.

Several concepts are generated during product development. It’s an iterative process that takes input from the whole team. I helped designers and engineers verbalize their ideas and creative direction in briefs and phase-end reports.