“An author and an artist.” Young Alisa’s de facto answer to the question, “What do you want to be when you grow up?” Decades later, not much has changed, though the means and mediums of living my dream have.

It’s been an amazing journey from an ad girl to a content designer, with roles in content writing, content strategy, and digital marketing along the way. Through it all, I’ve always relied on my way with words to bring my ideas to life. But, when I entered the world of UX, I grew into my true gift: putting people first.

Now, my writing reflects a meaningful conversation focused on helping people achieve platform goals through clarity, empathy, and understanding. I bring a strong bias for action, and I’m equally as skilled at focusing on the granular as I am at envisioning the big picture.

At work, you will find me obsessed with clarity, full of ideas, and eager to collaborate. Outside of work, you will usually find me tearing up the pickleball courts or in my woodworking studio, making the analog world a more beautiful place.