Content Asset Portfolio | Alisa Nicolace

A thoughtfully curated list of internal, external, and client-facing content assets I’ve delivered (with a little help from my friends).

UX and CX

UX style guide

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Role: UX Content Strategist

Inputs: UX research, workshops, content audits, tone analysis

Skills: UX writing, stakeholder management

UX tone guidance

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Role: UX Content Strategist, Writer

Inputs: Segmentation, desktop research, style guide

Skills: Creative writing, synthesis, analysis,

1st time buyer journey map

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Role: UX Content Strategist

Inputs: Competitor and user research, personas

Skills: B2B Marketing, Figma, information architecture

UX journey map

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Role: Content Designer, Writer

Inputs: User research, client brief, personas

Skills: Synthesis, analysis, information architecture

UX Personas

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Role: UX Content Strategist, Writer

Inputs: Segmentation, desktop research, style guide

Skills: Creative writing, synthesis, analysis,

Technical

Case study

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Role: Content Strategist, Writer

Inputs: SME interviews, project documents

Skills: Technical writing, information architecture

Research Report

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Role: Content Designer, Writer

Inputs: Client brief, segmentation, research

Skills: Report writing, project management

White paper

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Role: Writer, Project Manager, Graphic Designer

Inputs: Client interviews, category research

Skills: Technical writing, Adobe Illustrator, graphic design

Press release

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Role: Writer

Inputs: project documents, SME interviews,

Skills: B2B Marketing, communication

Web and Email

Email Newsletter

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Role: Content Designer, UX Writer

Inputs: Site and social analytics, trends, style guide

Skills: Stakeholder engagement, B2B marketing, information architecture

Product page

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Role: UX Content Strategist, UX Writer

Inputs: Site analytics, segmentation, 

Skills: Wireframing, microcopy, DTC marketing

Landing page

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Role: Content Designer, UX Writer

Inputs: Client brief, competitive research

Skills: SEO and UX best practices, business writing

Blogs and articles

Published

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Role: Writer

Inputs: Project documents, SME interviews, style guides

Skills: Ideation, business communication, technical writing

Ghostwritten

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Role: Writer

Inputs: Research, style guides, stakeholder interviews

Skills: Creative writing, trend tracking, design thinking

Short form

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Role: Writer

Inputs: UX Research, style guide

Skills: Creative writing, design thinking,

Thought leadership

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Role: Writer

Inputs: Competitor research, voice and tone analysis

Skills: Empathy, creative writing, research