UX Writing | Alisa Nicolace
UX ecommerce page optimization | iRobot
iRobot’s North American website content team wanted optimal user engagement and conversions on their deals page for the peak sales times: Black Friday and Turkey Five. They asked the global UX team for guidance on optimizing the page for a better user experience.
I began the project by auditing the existing deals page. My audit revealed several areas for improved user experience, user flow, and sales messaging. Improvements included optimizing the homepage banner language for value, brevity, clarity, and urgency and aligning the language and page flow between the secondary banner jump links and section components to reduce confusion and drive sales. Also, I suggested more strategic language on the product card flags to build trust and convey scarcity while answering inherent user questions like “Why buy this? Why by now?”
These optimizations contributed to iRobot North America surpassing sales projections for the fourth quarter. Click the link below to see my Figma audit and the full scope of my optimization recommendations for the iRobot holiday deals page.
UX style guide | Speck Design
Speck Design, a UX product design company, wanted to convey its user-centric approach across its digital content consistently. To achieve this consistency, I created creative guidance for organizational and UX content alignment via a UX style guide, using a formulaic UX approach to the brand’s voice.
I first defined Speck’s broad organizational principles through brainstorming with key stakeholders, then used affinity mapping and grouping to establish three core principle pillars. Under each of these, I outlined concepts, vocabulary, verbosity, grammar, punctuation, and capitalization guidance.
This undertaking helped the company precisely align its UX content strategy around the most critical aspects of its UX design principles, resulting in more consistent and effective messaging to potential clients based on the UX design needs for their products.
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Microcopy | UX coursework
I was briefed on an app screen scenario for an assignment in my UX course at Berghs School of Communication. Using my lesson notes from the day’s class and work experience writing for digital interfaces, I completed the microcopy and UX design.
I began by establishing the task’s context, assumptions, and constraints. I then used a microcopy canvas to explore the user needs, the copy needs, and the output. From there, I mocked up three iterations for a potential confirmation screen. Each iteration included the rationale behind my decision for each component and microcopy version.
This process and the matrices surrounding it have become integral parts of my day-to-day duties as a UX content strategist. They have helped me to continually map and put the user needs first while also allowing me to better communicate and justify the reasoning behind my ideas when working to align business and user needs and implement them in a product marketing environment.
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UX CONTENT STRATEGY 