UX JOURNEY MAP
“If you think good design is expensive, you should look at the cost of bad design.” ~Dr. Ralf Speth (CEO of Jaguar)
Context: GM wanted to understand the awareness level and path to purchase for home stationary power storage. The findings would be used to formulate a go-to-market strategy and a design strategy to help them get the design right the first time.
UX CONTENT STRATEGY 