TASK-BASED USER FLOW

“The next big thing is the one that makes the last big thing usable.” ~Blake Ross

Context: I was asked to optimize the wording for the mobile iRobot trade-in flow. I looked for content solutions to high drop-off rates (+68%) and customer complaints. My work made the flow more usable and led to a larger project involving design thinking. View the full project case study to see my design thinking.

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Instructive text

Voice and tone

Button text

Error messages

Click slide above to view full task-based user flow case study⬆️

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