PORTFOLIO

New feature development feature image
New feature development case study

Discover how my UX team and I turned a gap in memorable website content into an opportunity to improve user experiences.


Top skills: product naming, microcopy, tone of voice, wireframing

Design thinking for a task-based flow

See how I used design thinking to uncover and solve user pain points within a task-based flow, then how I brought my UX team into the process to redesign it.


Top skills: instructive text, voice and tone, button text, error messages

Buyer journey map

See the journey map output of my first-time RVC buyer experience exploration. This activity helped me understand the buyer’s focus and state of mind and outline barriers and opportunities.


Top skills: competitor research, empathy mapping, journey mapping

UX writing for product development card
UX writing tasks and impact overview

Explore my collaborations, tasks, and downstream impact as a UX Writer within an integrated (physical) product development team.


Top skills: GUI experience mapping, product research, UX persona creation, design storyboarding, stylescape creation, design/experience alignment.

UX optimization feature image
UX web optimizations case study

View my UX writing and strategy recommendations that helped iRobot market teams achieve their holiday sales goals.


Top skills: microcopy, navigation labels, useability, UX content strategy

UX messaging feature image
UX messaging case study

Learn how I infused the “human” into a human-centered design firm’s messaging and transformed their technical content into memorable experiences.


Top skills: UX workshops, UX style guides, voice and tone, journey mapping

Content strategy feature image
New feature development case study

View the process and strategy behind a content marketing program I created that took a SaaS startup from a VC-backed newcomer to a subsidiary of Smarsh.


Top skills: data-based personas, competitor research, content audits, brand development.