PORTFOLIO
Discover how my UX team and I turned a gap in memorable website content into an opportunity to improve user experiences.
Top skills: product naming, microcopy, tone of voice, wireframing
See how I used design thinking to uncover and solve user pain points within a task-based flow, then how I brought my UX team into the process to redesign it.
Top skills: instructive text, voice and tone, button text, error messages
See the journey map output of my first-time RVC buyer experience exploration. This activity helped me understand the buyer’s focus and state of mind and outline barriers and opportunities.
Top skills: competitor research, empathy mapping, journey mapping
Explore my collaborations, tasks, and downstream impact as a UX Writer within an integrated (physical) product development team.
Top skills: GUI experience mapping, product research, UX persona creation, design storyboarding, stylescape creation, design/experience alignment.
View my UX writing and strategy recommendations that helped iRobot market teams achieve their holiday sales goals.
Top skills: microcopy, navigation labels, useability, UX content strategy
Learn how I infused the “human” into a human-centered design firm’s messaging and transformed their technical content into memorable experiences.
Top skills: UX workshops, UX style guides, voice and tone, journey mapping
View the process and strategy behind a content marketing program I created that took a SaaS startup from a VC-backed newcomer to a subsidiary of Smarsh.
Top skills: data-based personas, competitor research, content audits, brand development.
UX CONTENT STRATEGY 