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New feature development case study

Discover how my UX team and I turned a gap in memorable website content into an opportunity to improve user experiences.


Top skills: product naming, segmentation, microcopy, voice and tone

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UX journey map case study

See how I analyzed, synthesized, and distilled user research data into a UX journey map packed with GTM strategies.


Top skills: research, analysis and synthesis, information architecture, UX writing strategy

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UX web optimizations case study

Explore my UX writing and strategy recommendations that helped iRobot market teams achieve their holiday sales goals.


Top skills: microcopy, navigation labels, useability, UX content strategy

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UX messaging case study

Learn how I infused the “human” into a human-centered design firm’s messaging and transformed their technical content into memorable experiences.


Top skills: UX workshops, UX style guides, voice and tone, journey mapping

New feature development case study

View the process and strategy behind a content marketing program I created that took a SaaS startup from a VC-backed newcomer to a subsidiary of Smarsh.


Top skills: data-based personas, competitor research, content audits, brand development.

UX journey map wording over a map graphic
UX journey map case study

See how I analyzed, synthesized, and distilled user research data into a UX journey map packed with GTM strategies.


Top skills: research, analysis and synthesis, information architecture, UX writing strategy

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