Hello OtterBase, I’m Alisa.šš»
A deft writer committed to infusing websites with human-centered content that wins hearts and earns clicks.
Customers are at the core of everything I do, but so is the data that tells me what they are up to.
Explore and enjoy my curated selection of projects relevant to your needs, and let’s talk!
Curated projects
Content that meets customer needs
Learn how I discovered Speck Design’s core UX principles, then applied them to messaging to meet the audience’s needs at every stage of the funnel.
Clear, concise copy that converts
See the UX and e-commerce guidance I created to help iRobot market teams optimize their “holiday deals” page and rocket past sales benchmarks.
SEO and content marketing program creation
View the process behind a content marketing program I created that took a SaaS startup from a VC-backed newcomer to a subsidiary of Smarsh.
Curated writing examples
Short form article
“Four Ways Being Selfish Will Make You a Better UX Designer”
SEO-optimized web content
The American Kidney Foundation landing page
Grow and nuture newsletter
ā”XR, VR, AR, MR: Rethinking Reality in April“
UX CONTENT STRATEGY 