Context

In anticipation of the global launch of their new OPP product, iRobot wanted to bring consistency to their DTC (North America, Europe, Japan), Amazon and Retail product pages.

Problem statement

Markets and channels displayed disjointed or incomplete user experiences leading to confusion, drop off, and an overlap of work efforts.

Solution

I began working with the product marketing team to determine the top product stories and features and how these dovetailed with the SFRA format of the website product page. By wireframing the page, I visually prioritized high-level stories while ensuring a clear “see-say” between images and content.

I then analyzed the image needs and component structure of the Amazon/Retail channels and aligned them to components on the iRobot website. I created a “right-sized” GTM toolkit that specifically outlined the placement of each asset, accounting for the individual needs of each market and channel. 

Tools	Methods	Inputs
Figma	Wireframing	Product marketing
Confluence	Information architecture	Creative services
User research	Journey mapping	Legal
		Localization team

Result

The result was nearly identical, channel-agnostic user experiences that accounted for the needs of each market and streamlined content creation, expediting the build process for global marketing teams. 

*The examples of this project are currently privileged until after the product launch.