Problem statement

As a first-to-market consumer robotics product in an increasingly saturated landscape, how do we make our brand stand out from a “sea of sameness” with emotional messaging while staying true to our trusted brand voice and existing segmentation?

Solution statement

Develop a new website feature, flow, and messaging that connect with our users emotionally by addressing the unique pain points of our core user research personas.

Step-by-step process

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1. Competitive research

Identify leaders in similar industries and analyze the website features, flows, user journey, and tone they use effectively as inspiration.

2. User research persona analysis

Analyze user research segmentation, affinity map, sort, and rank to determine the personas to target and the new “shop by lifestyle” categories that will be the most effective.

3. Wireframing and information architecture

Customize the user flow and components to meet the technical constraints and needs of the iRobot.xx user experience.

4. iRobot tone analysis

Analyze iRobot’s product page (product marketing) copy and issue recommendations for UX messaging adapted to connect with users emotionally and address their unique pain points and aspirational elements of value.

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