My expertise
Holistic UX content strategies that align user and business needs
People, motivations, and goals
To align the needs of first-time buyers with iRobot’s owned and paid marketing objectives, I created an exhaustive UX journey map that analyzed buyers’ focus, state of mind, and activities at every stage of the funnel.
Substance and structure
My recommendations on information architecture, microcopy, and e-commerce best practices helped iRobot market teams meet user expectations, improve engagement, lower bounce rates, and increase conversion rates at a critical stage of the buyer journey.
When I noticed inconsistent user experiences on iRobot’s website and Amazon product pages, I used UX content strategies to adapt their structure and substance for a global product launch. I reduced workloads, slashed timelines, and improved processes. There was much rejoicing.
Best practices, guides, and templates
Speck was a UX product design and engineering firm whose messaging didn’t reflect their powerful (and persuasive) user-centric beliefs. To engage and convert prospects, I fleshed out Speck’s core UX principles, then created guides, messaging, and campaigns around them.
Content creation and management
Privva was a SaaS startup looking to break into the legacy-heavy vendor risk management industry. Working closely with the company CEO, I created a data-informed content marketing program that took them from VC-backed newcomer to a subsidiary of Smarsh.
Write, test, adapt, and repeat until you get it right. Before I knew what UX was, I was very familiar with iterative design principles. When I worked with Joáquina Botanica, I used competitor research, content audits, user pain points, and a/b testing to optimize paid ad performance.
UX CONTENT STRATEGY 